For all other categories, only category and business name are required. Select the appropriate category for your business and enter the necessary details. Review your existing content and select three or four pieces to post to your new page to give your first-page visitors and followers a branded experience. Using Canva, Photoshop, or another graphic design tool, you can resize cover and profile images to fit Facebook’s dimensions.
Organizing business assets
However, if you’re a small business, another Page might already be using that name. In that case, you may need to get creative, such as adding your city to make it more specific. Facebook is still the most popular social media network in the world as of 2025, with an average of more than 3 billion active monthly users.
What are the main differences between Meta Business Suite and Meta Business Manager?
Utilize Sprout’s Instagram integration to create, schedule, publish and engage with posts. If you don’t want to miss a metrics update, you can even set up customer reports to be automatically sent to your team on a regular basis. There’s also a handy breakdown feature to see how your ads perform across different placements, age groups, or devices. You can use that to fine-tune your targeting and ad placement strategies.
- Business Manager lets you connect WhatsApp and other messaging platforms to your Facebook presence.
- You can share promotions, host events, advertise, collect reviews, and much more on your Facebook business page.
- Using Canva, Photoshop, or another graphic design tool, you can resize cover and profile images to fit Facebook’s dimensions.
- Facebook Business Manager offers robust security features to protect your business assets and data.
- It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website.
It’s also a good idea to set up two-factor authentication for extra security. A live webinar series spotlighting creative strategies, real-world lessons, and sharp insights from top CMOs and award-winning marketers.
This means that Facebook will attempt to reach people in your target market. With your page’s information, imagery, and initial content set up, you should now invite Facebook friends to like and follow it. This step will boost your new page and may garner valuable comments and responses to your posts. Set up your Facebook business page to attract potential customers and discover best practices for optimising your page. Your Page name will ideally be the same as your business name.
Careful access management is a big part of keeping things secure in Business Manager. Make sure all team members with access to your account use two-factor authentication too. To set up a group, go to Business Settings and click “Groups”. To set up the Conversions API, you’ll need to work with a developer. But Meta Business Manager is pretty helpful, providing documentation and testing tools to Stellar Spins Online Casino help with the setup process. To set up a Pixel, go to “Data Sources” and select “Pixels”.