Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. Screaming Frog SEO Spider is one of the most popular tools in the market for running a technical audit. It’s free to use for up to 500 pages; however, if you want more data (and pages) for each issue, you should consider picking up the paid version. It also includes some extra features that are actually quite useful like data exports and GA tracking so you can see how many users from each page on your website converted after clicking an affiliate link.
Doing SEO the right way will bring more organic traffic to your site, which increases your conversion rates. You’ll need to use a tool like our FREE Google Keyword Planner Tool to find high-performing keywords in your industry or niche. These keywords should be used across your website and in any new content you post like blogs, infographics, lists, or guides. It contributes to your site’s ranking and sends a signal to the user that they can trust your site. Just think, if two companies sold similar items online, and one site was secure while the other wasn’t, wouldn’t you feel better entering your credit card information into the secure site?
Share your SEO objectives
They can also be a pain in the ass for users trying to navigate from one page to another. They help Google determine the content of the page it’s crawling, and are two of the bigger factors Google takes SEO Anomaly into account when determining the order in which to rank pages. They also help users looking through search results determine the content of your page, and as such, act as promotions for your content.
SE Ranking is an all-in-one SEO platform that analyzes website health and performance keyword rankings and traffic. It also provides insights into your competitors, allowing you to better understand the SEO landscape and adjust your marketing strategy. Your on-page analysis looks into the technical landscape of your website to find errors and opportunities for improvement.
If you see an excessive number of keyword-rich anchors, that’s a red flag that could trigger Google penalties. The easiest way to check if your site is mobile-friendly is to use this Mobile Friendliness Test Tool. Enter your website URL, and the tool will analyze the page to see if it meets mobile usability standards. If your site isn’t indexed, no amount of optimization will help you rank in search results until you fix this fundamental issue. I once took over an SEO project where the client was confused about why none of their pages were ranking.
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By analyzing your site with an SEO tool, you gain a clear understanding of what needs to be done to improve your ranking on Google. Many tools are out there, and they help you with different elements of the SEO audit at different levels of expertise. Do you notice a decline in content, such as a specific blog post or category page?
- The results from a PageSpeed Insights audit are organized into three main categories including opportunities, diagnostics, and passed audits.
- All of these are elements of a successful SEO strategy and should be a corollary to your audit and ongoing SEO maintenance.
- You can use the Index Status report in Search Console to see which version of your site’s URLs are canonicalized.
- And has an option to work with an expert who can provide guidance.
However, you can run into problems with duplicate content — content that appears on more than one page. Duplicate content can happen when you recycle content across different pages or if other sites are scraping from you. If you notice an increase in “Crawled – currently not indexed” issues, evaluate the affected URLs and their quality.